Business Talk

20 Mar 2021

Title: Frameworks for building software products and career paths in Product Management
Speaker: Erin Carlson (Product Professional)

Moderator: Hanijanto Soewandi (VP MicroStrategy Technology)
March 19, 2021

Erin excitedly and enthusiastically explained the journey of Product Management. The journey is described as a HERO who is always called to adventure, crossing treshold, growth new skills, death and rebirth, revelation, atonement, gets gift, return changed, end and start again. Product Management steps include:

  1. Define your vision
  2. Learn about your customers
  3. Validate your hypotheses
  4. Build your MLP
  5. Build your roadmap
  6. Build requirements
  7. Build and test
  8. LAUNCH
  9. collect data - start back at step 1.

Erin ended her talk by revealing PM's key skills, namely:

  • Customer obsession: start with your customer and keep going back
  • Stretch to think bigger about your north star
  • Ownership of your product an ideas
  • Influence without authority: earn trust
  • Communication with cross-functional teams
  • Business, tech, and design accumen
  • Keep learning!
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